AIGA GAIN - New York - September 2010
President Maeda presented "The Meaning of Innovation: How Art and Design Restore Humanity" at the AIGA GAIN conference with Paola Antonelli. In this current moment of economic uncertainty, we are all taking stock
and once again turning to innovation as the silver bullet that will
guide us forward. Yet in the eyes of many leaders, innovation seems
tightly coupled with science, technology, engineering and math—the STEM
subjects. Maeda posits that we need to turn STEM to STEAM by adding art.
Through an on-the-ground exploration at leading art and design college
Rhode Island School of Design, Maeda argues that the critical thinking,
critical making and creative leadership embodied in the arts and design
can lead us to an enlightened form of innovation where art, design,
technology and business meet. By way of this post-digital renaissance,
Maeda envisions a world where a bit of our humanity will be restored.