Illustration is visual communication: meaning made visible. Visual thinking, the creative process by which all successful illustration is developed, constitutes the development of an articulate images through thorough, iterative exploration of ideas. This class emphasizes process over finish, idea over application and significance over style-exploring both ways of seeing and ways of showing. Coursework will encourage conceptual invention and application fundamental to an understanding of what the practice of illustration is and can be. The object of the course is to strengthen the students' inventive talents and interpretive skills - and thereby to augment their ability to articulate complex ideas with clarity, eloquence and power.

Majors are pre-registered for this course by the department. Preference is given to Sophomore Illustration Students.

Major Requirement | BFA Illustration

Design For Good sits at the intersection of illustration, graphic design, and brand identity, with a focus on non-profits and social issues. Working across print and digital media, this course will challenge students to create innovative visual communication that motivates people around a social cause. Students will learn what makes a compelling visual identity, as well as a compelling story. Throughout the course of the semester, students will create brand identities based in illustration, along with visual and typographic guidelines, and apply it to creative campaigns, packaging design, and social media platforms. Through a series of weekly & bi-weekly assignments, students will build a portfolio of pieces that tie together as a unified, illustrated brand identity. Students are encouraged to conduct their own research & interviews with non-profit organizations as part of this course. Group work in class, research, individual presentations & group critiques are an essential part of this course.

Open to Junior or Senior Illustration Students.

Elective