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Bryan Rodrigues

Reece Tormos

The practicing artist has no choice but to learn the survival skills necessary for a successful commercial art career. Specific topics covered in this six-session course include interacting with clients, financial planning and record keeping, billing and collections, copyrights, contracts and legal issues, marketing and promotion, and time management. Tax, accounting and legal experts serve as guest lecturers. The material covered is suitable for designers, illustrators, photographers, and all other commercial artists.

Applies to the following certificate programs (18 contact hours): AD-E, AN-E, CB-R, DI-R, DS-E, ID-R, NS-R, PD-E, SA-R, VE-E, WE-E

Andy Cutler

Whether you are an entrepreneur, thinking about starting your own venture or working for a private or public institution, what people think about you is important. People tend not to think about themselves as a brand, but how you package yourself is critically important to advance in today's aesthetically conscious and brand driven world. In this course, learn how to differentiate yourself in a crowded marketplace and how branding yourself helps define your version of success. We discuss how being seen as a "connector" to who's who in economic, social and political circles serves to enhance your brand. Finally, we explore how creative partnerships contribute not only to your personal brand and success, but also to that of the community. Artists, designers and those in any profession leave this course with the tools and knowledge to brand themselves and to position themselves for success.

Steve McDonald

Artists and designers usually think of their work product as works of art and design, but those works are also often -- and often more importantly -- considered intellectual property. To make things even more complicated, artists and designers frequently incorporate the intellectual property of others into their own works. Failure to understand the rules can result in the loss of rights, liability and have other significant legal implications. In this course, we cover the basics of copyright and other forms of intellectual property: what intellectual property is, how to get it, how to protect it and how to use it. You leave the course equipped to make intelligent decisions about your ownership of and use of intellectual property in your work.

Steve McDonald

We often think of contracts as lengthy and incomprehensible documents used in significant transactions. However, whether running your own studio, working for someone else or just occasionally doing commission work, the reality is that you are forming and entering into contracts every day, often on nothing more than a handshake basis. Just as often, technicalities and details of the transaction are not worked out in advance, leading to misunderstandings and disagreements as deadlines loom. A good contract goes a long way in eliminating these potential pitfalls. In this course, you learn that you don't need to be a lawyer to improve your contracting skills. The basics of contracting are covered: what a contract is, how to create one and how to go about determining what it should say.

Roland Gutierrez