The 6-credit Advanced Design studios offer second semester juniors and seniors the opportunity to investigate product, socially responsible, and sustainable design; innovation through science and technology and other topics in contemporary practice. These studios are designed to strengthen the student's ability to conduct research, ideation, material exploration, presentation, and concept validation. Studios meet two days per week. Junior and Senior Industrial Design Students are required to take a total of three (3) advanced studios.

Majors are pre-registered for this course by the department. Preference is given to Junior, Senior or Graduate Industrial Design Students.

Major Requirement | BFA Industrial Design, MID (2.5yr): Industrial Design

Turning an idea into a sustainable reality requires a fundamental understanding of business, but the frameworks that guide business principles overlap, complement, and enhance design principles. This course seeks to educate students to understand business as a critical design factor- a defining constraint or liberating perspective along the same lines that other design principles are taught. The guiding principle is that design and business are inextricably linked: Design work is intrinsically linked to business and will always be at the service of business, fulfilling the need for an enterprise (profit or non-profit) whose business model is critical to its survival. Design will find new channels, new outlets, through a more complete understanding of business needs and how businesses see opportunity. Design can and should be considered as critical strategic input for business. The objective of Business Principles: Design and Entrepreneurship is for students to understand basic business vocabulary, to explore how design vocabulary and design processes overlap, complement and enhance business vocabulary, and to understand how design thinking skills can be used to identify and execute business opportunities.

Open to Sophomore, Junior, Senior or Graduate Students.

Elective

Business and Design is a series of three one credit workshops. Students are encouraged to  to take all three workshops, but each workshop is offered as standalone.

In Workshop 1: ID 2580 - Business Fundamentals (Concepts) students will develop and understand fundamental business concepts and explore the link between design and business through introductions to business models; marketing and finance; and entrepreneurial approaches. Students will engage and respond to readings, case studies, lectures, short written assignments. 

In Workshop 2: ID 2581 - Where Design Creates Value for Business (Application of Concepts), students will learn how to analyze and articulate key drivers of value creation and value capture through the investigation of a design product or project they would like to bring to market. Work will include: analysis of a chosen business and then developing those business ideas through design, as well as  public presentations and pitches. 

In Workshop 3: ID 2582 - Creating Value from Your Design (Linking student work to business) students will develop skills that will further their understanding on how to communicate the value of one’s work and portfolio and how to develop these ideas into business plans. After a brief introduction to business planning and entrepreneurship students will develop and present business plans for their own existing design proposals. 

Elective

Business and Design is a series of three one credit workshops. Students are encouraged to  to take all three workshops, but each workshop is offered as standalone.

In Workshop 1: ID 2580 - Business Fundamentals (Concepts) students will develop and understand fundamental business concepts and explore the link between design and business through introductions to business models; marketing and finance; and entrepreneurial approaches. Students will engage and respond to readings, case studies, lectures, short written assignments. 

In Workshop 2: ID 2581 - Where Design Creates Value for Business (Application of Concepts), students will learn how to analyze and articulate key drivers of value creation and value capture through the investigation of a design product or project they would like to bring to market. Work will include: analysis of a chosen business and then developing those business ideas through design, as well as  public presentations and pitches. 

In Workshop 3: ID 2582 - Creating Value from Your Design (Linking student work to business) students will develop skills that will further their understanding on how to communicate the value of one’s work and portfolio and how to develop these ideas into business plans. After a brief introduction to business planning and entrepreneurship students will develop and present business plans for their own existing design proposals. 

Elective

Business and Design is a series of three one credit workshops. Students are encouraged to  to take all three workshops, but each workshop is offered as standalone.

In Workshop 1: ID 2580 - Business Fundamentals (Concepts) students will develop and understand fundamental business concepts and explore the link between design and business through introductions to business models; marketing and finance; and entrepreneurial approaches. Students will engage and respond to readings, case studies, lectures, short written assignments. 

In Workshop 2: ID 2581 - Where Design Creates Value for Business (Application of Concepts), students will learn how to analyze and articulate key drivers of value creation and value capture through the investigation of a design product or project they would like to bring to market. Work will include: analysis of a chosen business and then developing those business ideas through design, as well as  public presentations and pitches. 

In Workshop 3: ID 2582 - Creating Value from Your Design (Linking student work to business) students will develop skills that will further their understanding on how to communicate the value of one’s work and portfolio and how to develop these ideas into business plans. After a brief introduction to business planning and entrepreneurship students will develop and present business plans for their own existing design proposals. 

Elective