Why Should You?

Eliza Reisfeld 11 IL, the art director at RogueMark Studios in the San Francisco Bay area, handled the art and animation for a sweet new film called The Mountain of Should. “It’s our first hand-animated short,” she says, adding that the all female-owned studio is very proud of its new 5+-minute fable.

Written and narrated by Brady Gill, the story questions why we all beat ourselves up about everything we think we should be doing or achieving when there’s so much more to life than self-recrimination. Free yourself, it urges. Let go of the senseless stress we create with our endless piles of shoulds.