This course explores generative processes with an emphasis on visual systems, rethinking the tools and software used to create and distribute graphic design. Through approaches such as responsive design, generative visual identities, and variable typography, we will examine how the role of the designer has shifted toward creating systems of modules, algorithms, and datasets rather than single, static outcomes.

In system-based design, with its reliance on computational tools, processes focused on automation and efficiency often make it easy to generate countless variations without meaningful intent or context. This class takes that environment as a starting point, exploring how designers can respond creatively by developing form-making methodologies that bring depth and critical reflection to computational practices.

Basic knowledge of HTML, CSS, and JavaScript is helpful. Prototyping tools and languages such as p5.js and other web programming libraries will be introduced to broaden technical skills. Alongside screen-based projects, students will also engage in physical and analog activities to expand their understanding of computational design. Weekly student-led presentations and reading discussions will further expand on relevant topics.

Elective

This course will introduce students to the fundamentals of motion graphics, as well as the implementation of video, and sound design. Students will learn a variety of motion graphics software, such as Adobe After Effects and Premier, as well as studio tools like Ableton Live, and/or other audio-visual programs. Students will learn how to capture, manipulate, mix and optimize audio visual material for final production and implementation. Through a series of in-class and multi-week assignments, students will create animated projects that include motion design real-world assignments, as well as experimental exercises, with the goal of exploring intersections between graphic design, story telling, visual composition, and the realms of rhythm and sound. Adobe After Effects will be the primary production tool for this class. Each student will propose a long term project, this project will be developed throughout the semester and presented as the final project for the class. In addition to our software tutorials, there will be a series of short weekly lectures to review specific histories, and also current practitioners who are using motion graphics and sound to create works in the worlds of design, fine art, and performance.

Elective

This course is for graduate students in Graphic Design to work independently on visual and material research. Students will explore formal outcomes related to all stages of thesis development. The instructors serve an advisory role in all projects. Students must submit a visual and written proposal during the first week of class, outlining their planned work and criteria for evaluation. Proposals can encompass phases of work development, critical making, exploration of multiple/serial outcomes, and engagement with methods and tools. Student's individual work/inquiry will be the key component of this course.

Elective

As our interfaces expand beyond their familiar boundaries, what new conceptual and expressive opportunities will emerge for written communication? Visions for “extended realities” are too often defined and constrained by big tech, with typography relegated to “clean” interfaces and chat boxes. This hands-on studio course imagines alternatives by exploring the affordances (and unruly glitches) of digital type beyond the rectangle. Combining interaction, motion, and experimental typography, we will play with type in emerging media contexts, from the cutting edge of variable web fonts to augmented and virtual realities. Over the course of workshops and larger projects, we will draw on diverse sources—including sci-fi, avant garde art and design histories, and critical texts—to develop strategies for merging type, tech, and language in new ways. Basic familiarity with HTML and CSS is recommended, but not required.

Elective

Branding is often seen as one of the more commercial corners of graphic design, but it has the potential to be an artistic practice with wide conceptual reach. A brand designer is a multidisciplinary world-builder—required to work as an illustrator, art director, typographer, web designer, and print production specialist all at once. This class will approach branding as both a pragmatic discipline and a speculative tool, with identity systems as a site for experimentation. Students will be exposed to practical skills and techniques for brand-building—how to structure and give a presentation, how to use Figma, Illustrator, Keynote and other popular branding tools—while also being encouraged to push beyond conventional expectations of what a brand can be. 

The first half of the semester will center on short identity exercises built around provocative constraints. Questions like: how can an identity be generative? What if a brand were rooted entirely in historic materials? Can an identity be reimagined without changing any of its existing assets? Students will test different strategies and play with form, while learning how to balance invention with coherence. Analog and digital mediums and outcomes will be equally prioritized, and special attention will be paid to art direction as a way to extend a brand into the real world and across disciplines. In the second half, students will build on earlier experiments to develop a complete identity, from research to final guidelines and applications.

Estimated Cost of Materials: $125.00

Elective

Building on a collection of texts at the intersection of language, identity, and societal conditioning, this course examines the extent to which typography can engage in world building and the production and dissemination of proposals for alternative systems. Through a series of parallel assignments including reading, writing, and making, we will individually and collectively explore different strategies and mediums through which we can activate a multitude of voices and approaches that comprise our complex world of many worlds.

Elective

In this Graphic Design studio, students will learn the building blocks of book construction. In addition to handwork and bindery skills, students will work to set type, manually and digitally, to match their conceptual vision and learn to plan, execute and create well crafted book projects. The course will cover the history of the book from codexes and manuscripts all the way through modern zines to give us context for our technical work. We will study the medium of the artists’ book which, though rooted in traditional book forms, take on any shape and design that the artist can imagine. This medium has a rich history—we’ll study exemplars in the Special Collections archive and visit with contemporary artists in the field. 

Craft is essential to creating effective forms that tell the story of our design practice. How can the technical skills learned in traditional book binding be adapted to your vision and voice?

Elective

This course is for students who want to explore or further develop their understanding of typography. It will cover the study of letterforms, type classification, legibility, organization, and hierarchy, along with text applications, grid systems, and page layout. Typography will be examined as a means of communication and as a medium for experimental expression. Projects may include various studies that address text at both micro and macro levels and the creation of posters, signage, and publications. Systematic versus intuitive learning methods, or programming, will be introduced. 

Elective

Type + Code is a studio course in which students combine web programming with variable fonts to create interactive, dynamic typographic experiences. Students will become proficient in code (HTML, CSS, and JavaScript) and type design (Glyphs) to create original fonts, web specimens, digital articles, and more. This course encourages students to push the boundaries on contemporary type design and find new or underutilized use cases for experimental typography, both as a form of expression and in practical applications. These experiments are supported by readings from a wide variety of influences, including video games, performance studies, and computer science. No prior experience in type design or coding is required.

From Letterpress to Inkjet: this workshop will offer the students a unique opportunity to connect the dots. Two technologies more than 500 years apart will inspire the students in finding either harmony or discord. Neither is proven wrong. Students will be introduced to the Type Shop through the techniques and procedures for setting and printing metal and wood type on the Vandercook proofing presses. Engaging in this historic craft, newly developed skills will be transformed into contemporary results. The students will unite the digital with the analog technology, for example by feeding a letterpress print through the inkjet plotter or to digitize hot metal type. The options are endless. Specifications on paper selection will be discussed and samples of letterpressed books will be shown for inspiration. Any such targeted integration of science and art goes beyond the sheer structural and aesthetic qualities of given product. But as regards graphic design "product," it must contain the conscious integration of the human factor, technology, and aesthetics to prove effective.

Elective

From Letterpress to Inkjet: this workshop will offer the students a unique opportunity to connect the dots. Two technologies more than 500 years apart will inspire the students in finding either harmony or discord. Neither is proven wrong. Students will be introduced to the Type Shop through the techniques and procedures for setting and printing metal and wood type on the Vandercook proofing presses. Engaging in this historic craft, newly developed skills will be transformed into contemporary results. The students will unite the digital with the analog technology, for example by feeding a letterpress print through the inkjet plotter or to digitize hot metal type. The options are endless. Specifications on paper selection will be discussed and samples of letterpressed books will be shown for inspiration. Any such targeted integration of science and art goes beyond the sheer structural and aesthetic qualities of given product. But as regards graphic design "product," it must contain the conscious integration of the human factor, technology, and aesthetics to prove effective.

Elective

From Letterpress to Inkjet: this workshop will offer the students a unique opportunity to connect the dots. Two technologies more than 500 years apart will inspire the students in finding either harmony or discord. Neither is proven wrong. Students will be introduced to the Type Shop through the techniques and procedures for setting and printing metal and wood type on the Vandercook proofing presses. Engaging in this historic craft, newly developed skills will be transformed into contemporary results. The students will unite the digital with the analog technology, for example by feeding a letterpress print through the inkjet plotter or to digitize hot metal type. The options are endless. Specifications on paper selection will be discussed and samples of letterpressed books will be shown for inspiration. Any such targeted integration of science and art goes beyond the sheer structural and aesthetic qualities of given product. But as regards graphic design "product," it must contain the conscious integration of the human factor, technology, and aesthetics to prove effective.

Elective

This workshop will use Risograph printing to combine practical prepress skills with experimental form-making. The aim of the workshop is to teach students to consider the craft and value of well-planned files to produce high-quality outputs that can be replicated and shared. By focusing on the Risograph printer students will work within a series of technical constraints that will require creative solutions as well as a strong understanding of this particular printing process, color, paper, and file preparation.

Estimated Cost of Materials: $40.00

Elective

This workshop will use Risograph printing to combine practical prepress skills with experimental form-making. The aim of the workshop is to teach students to consider the craft and value of well-planned files to produce high-quality outputs that can be replicated and shared. By focusing on the Risograph printer students will work within a series of technical constraints that will require creative solutions as well as a strong understanding of this particular printing process, color, paper, and file preparation.

Estimated Cost of Materials: $40.00

Elective

This workshop will use Risograph printing to combine practical prepress skills with experimental form-making. The aim of the workshop is to teach students to consider the craft and value of well-planned files to produce high-quality outputs that can be replicated and shared. By focusing on the Risograph printer students will work within a series of technical constraints that will require creative solutions as well as a strong understanding of this particular printing process, color, paper, and file preparation.

Estimated Cost of Materials: $40.00

Elective

This course is an overview of the basic principles of type design. The focus is on negative space, words, and readability. Students will gain a deeper understanding of typography and increased insight into existing typefaces.

Majors are pre-registered for this course by the department. Enrollment is limited to Graduate Graphic Design Students.

Major Requirement | MFA Graphic Design (3yr)

This 3-credit studio course will teach design fundamentals to the elective non-GD major students entering the field of Graphic Design from other disciplines, and will feature in-class instruction which may include 2D and 3D form basic principles of color; image-making from photography, drawing, collage, etc. point and plane / figure and ground exercises; sequencing and exposure to various formats, etc.

Majors are pre-registered for this course by the department. Enrollment is limited to Graduate Graphic Design Students.

Major Requirement | MFA Graphic Design (3yr)

This 3-credit course will teach advanced design principles of formal structures, relations, and systems to the eclectic non-GD major students entering the field of Graphic Design from other disciplines.

Majors are pre-registered for this course by the department.

Major Requirement | MFA Graphic Design (3yr)

In the first two semesters of a two-year studio track, students will come into contact with issues and questions that face the contemporary designer. Students will engage with and develop methods to take on these questions: search (formal and intellectual), research, analysis, ideation, and prototyping. Projects will increase in complexity over time, sequenced to evolve from guided inquiry to more open, self-generated methodologies. Some examples of the questions students might work with are: What is graphic? or How are tools shaped by contemporary culture, technology, and convention? or How is a spatial or dimensional experience plotted and communicated? These questions will be accompanied by a mix of precedents, theoretical contexts, readings and presentations, technical and/or formal exercises and working methods.

Majors are pre-registered for this course by the department. Enrollment is limited to Graphic Design Students.

Major Requirement | BFA Graphic Design

In the first two semesters of a two-year studio track, students will come into contact with issues and questions that face the contemporary designer. Students will engage with and develop methods to take on these questions: search (formal and intellectual), research, analysis, ideation, and prototyping. Projects will increase in complexity over time, sequenced to evolve from guided inquiry to more open, self-generated methodologies. Some examples of the questions students might work with are: What is graphic? or How are tools shaped by contemporary culture, technology, and convention? or How is a spatial or dimensional experience plotted and communicated? These questions will be accompanied by a mix of precedents, theoretical contexts, readings and presentations, technical and/or formal exercises and working methods.

Majors are pre-registered for this course by the department. Enrollment is limited to Graphic Design Students.

Major Requirement | BFA Graphic Design